Advertising and marketing services

Country: United Kingdom
Language: EN
Customer: West Sussex County Council
Number: 4090650
Publication date: 05-09-2017
Contract value: 665 070 (USD)
Price original: 500 000 (GBP)

Source: TED

Description

  1. Section I
    1. Name and addresses
      West Sussex County Council
      County Hall, West Street
      Chichester
      PO19 1RG
      United Kingdom
      E-mail: procurement@westsussex.gov.uk
    2. Joint procurement
    3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://in-tendhost.co.uk/sesharedservices/aspx/Tenders/Current
      Additional information can be obtained from the abovementioned addresselectronically via: https://in-tendhost.co.uk/sesharedservices/aspx/Tenders/Current
      to the abovementioned address
    4. Type of the contracting authority:
      Regional or local authority
    5. Main activity:
      General public services
  2. Section II
    1. Scope of the procurement:
      1. Title:

        WSCC — SC — Experience West Sussex Tourism Marketing Campaign Tender Process.


        Reference number: WSCC - 015837
      2. Main CPV code:
        79340000
      3. Type of contract:
        Services
      4. Short description:

        West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the ‘Experience West Sussex’ offer.


      5. Estimated total value:
        Value excluding VAT: 500 000.00 GBP
      6. Information about lots:
        This contract is divided into lots: no
    2. Description
      1. Title:
      2. Additional CPV code(s):

      3. Place of performance:
      4. Description of the procurement:

        West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the ‘Experience West Sussex’ offer.


      5. Award criteria:
        Price is not the only award criterion and all criteria are stated only in the procurement documents
      6. Estimated value:
        Value excluding VAT: 500 000.00 GBP
      7. Duration of the contract, framework agreement or dynamic purchasing system:

        Start: 2018-01-01
        End: 2018-12-31
        This contract is subject to renewal: yes
        Description of renewals:

        This contract may be renewed for a further 4 years in 1 year extensions.


      8. Information about the limits on the number of candidates to be invited:
      9. Information about variants:
        Variants will be accepted: no
      10. Information about options:
        Options: no
      11. Information about electronic catalogues:

      12. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      13. Additional information:
  3. Section III
    1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
      2. Economic and financial standing:
        Selection criteria as stated in the procurement documents
      3. Technical and professional ability:
        Selection criteria as stated in the procurement documents
      4. Information about reserved contracts:
    2. Conditions related to the contract:
      1. Information about a particular profession:
      2. Information about staff responsible for the performance of the contract:
  4. Section IV
  5. Description:
    1. Type of procedure:
      Open procedure
    2. Information about a framework agreement or a dynamic purchasing system:
    3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
    4. Information about negotiation:
    5. Information about electronic auction:
    6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: no
  6. Administrative information:
    1. Previous publication concerning this procedure:
      Notice number in the OJ S: 2017/S 141-289912
    2. Time limit for receipt of tenders or requests to participate:
      Date: 2017-10-23
      Local time: 13:00
    3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
    4. Languages in which tenders or requests to participate may be submitted:
      EN
    5. Minimum time frame during which the tenderer must maintain the tender:
      (from the date stated for receipt of tender)
    6. Conditions for opening of tenders:
      Date: 2017-10-23
      Local time: 13:00
      Place:

      West Sussex County Council, County Hall, Chichester.


  1. Information about recurrence
    This is a recurrent procurement: no
  2. Information about electronic workflows
  3. Additional information

    West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the ‘Experience West Sussex’ offer.

    This work started in 2015 from an identified need to promote West Sussex to a new, younger target market from London and the wider South East as a place to visit and stay, based on the ‘best’ of what the County has to offer the audience. The aims have been to introduce a new audience to the County and its businesses; to support the visitor economy and have a positive economic impact from increasing visitor spend; and encouraging more visitors to stay overnight. The campaign messages and content have also been used to encourage residents to enjoy and experience ‘what is on their doorstep’.

    For 2017, the campaign goals are:

    — +28 700 social followers and page likes

    — 147 667 engagements on social media

    — 28 147 link clicks to the website

    — Onsite engagement: under 70 % of time on site +50 seconds

    The core service is to propose a marketing plan annually to achieve the objectives (and initially for 2018) to include the design, delivery and evaluation of the ‘Experience West Sussex’ digital marketing campaign for the year.

    The additional service is to propose, as part of the marketing plan, additional marketing activities to achieve the objectives.


  4. Procedures for review
    1. Review body
      West Sussex County Council
      County Hall, West Street
      Chichester
      PO19 1RG
      United Kingdom
      Contact person: PO19 1RG
      E-mail: procurement@westsussex.gov.uk
      Internet address: https://in-tendhost.co.uk/sesharedservices/aspx/Tenders/Current
    2. Body responsible for mediation procedures

    3. Review procedure
    4. Service from which information about the review procedure may be obtained

  5. Date of dispatch of this notice
    2017-09-01

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